Strategic Marketing and Communications for Change

ZA Group (Pty) Ltd
Bryanston, Johannesburg
Phone 0860 92 0000

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10 Ways to write more effective advertising

— With compliments from ZA Group.

eBook: 10 Ways to Write More Effective Advertising

" Advertising is multiplied salesmanship.

It may appeal to thousands while the salesman talks to one.

A salesman's mistake may cost little.
An advertiser's mistake may cost a thousand times that much.
Be more cautious, more exacting, therefore.
A mediocre salesman may affect a small part of your trade.
Mediocre advertising affects all of your trade."
— Claude Hopkins,
Author of “Scientific Advertising”

Effective and persuasive advertising is like your top salesperson — the one who continues to break all your sales records year after year — multiplied by thousands or millions! Just imagine if that salesperson all of a sudden stopped producing results. You would immediately want to find out what is going wrong and try to fix it. Your advertising should be regarded in exactly the same way.

This e-book will teach you 10 time-tested ways to increase the effectiveness of your writing … giving you a powerful tool with which to multiply sales and get a better return on your investment in advertising.

To find out, complete the form below and you will receive a free copy of: 10 Ways to Write More Effective Ads

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ZA Group was founded with a firm commitment to making a significant, positive contribution to the economic and social wellbeing of all South Africans. We harness the power of communication to empower people and institutions to grow their businesses, generate employment and create wealth for themselves and their communities.

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Strategic Marketing and Communications for Change