101 Ways to Market Your Business … On a Shoestring

1. Give your product or service away
2. Hand out free product samples
3. Share your knowledge … free of charge
4. Give and sell gift certificates
5. Add extra amenities to make YOUR business the obvious choice
6. Solve your customers' problems
7. Add value
8. Turn your reception into a sales-tool
9. Create buzz with product demonstrations
10. Barter your surplus
11. Joint venture with non-competing businesses
12. Send precisely targeted direct mail
13. Turn your walls into billboards
14. Use a blackboard for frequently changing offers
15. Send a pretty postcard … or two
16. Find out how to use email without spamming
17. Use your email signature to sell
18. Make sure you're represented in every available directory
19. Use the classified ads to test your message
20. Advertise in local rags
21. Advertise in school newsletters
22. Ask your suppliers to share the cost of advertising
23. Organise cooperative advertising
24. Choose size over colour in advertising
25. Choose repetition over size in advertising
26. Advertorials are more credible than ads
27. Develop a clear offer for each product or service you sell
28. Offer a 100% money-back guarantee
29. Use your community's bulletin boards
30. Say "Thank You" often
31. Remember their important dates …
32. Use branded clothing to turn human beings into billboards for your business
33. Use your car as a moving sign or billboard
34. Brand your number plate
35. Use your bumper to drive traffic to your website
36. Put your message on a funky door hanger
37. Insert your message … everywhere
38. Put sales messages on your invoices
39. Make your message stick … on a magnet
40. Get to know your community
41. Volunteer your expertise where it's needed
42. Teach
43. Write
44. Speak publicly at every opportunity
45. Find out about social responsibility marketing
46. Sponsor a charity event
47. Stay visible with newsletters
48. Organise home-based sales parties
49. Hold a genuine sale
50. Create a competition
51. Make use of coupons & vouchers
52. Create a business card that means business
53. Get yourself some quality marketing tools
54. Build long-term customer relationships
55. Create newsworthy events
56. Do business at exhibitions and trade shows
57. Go sell your stuff at farmers' markets
58. Wangle some free publicity
59. Keep your brand visible 365 days a year with calendars and diaries
60. Give away useful gifts and novelties
61. Make sure your signs actually market your business
62. Follow up after the sale
63. Create back-end products or services
64. Survey your clients
65. Use testimonials for maximum credibility
66. Get endorsed
67. Get accredited
68. Get them talking about you!
69. Ask for referrals
70. Run some wacky promotions
71. Send out reminder / renewal notices
72. Reward your customers for doing business with you
73. Tell them what you do … while they're holding on
74. Brand the clothes your staff wear
75. Make the most of your of packaging
76. Learn from what others are doing
77. Get your own mobile billboard
78. Put a sandwich board on the pavement
79. Use gimmicks to increase the effectiveness of flyers
80. Draw attention with flags, banners and balloons
81. Try using a clown to announce your wares
82. Reward your staff when they reach their sales-quotas
83. Branding your telephone number is cheaper than you think
84. Pick up the cost of their telephone call
85. Apply the rules of effective advertising to your business profile
86. Have an electronic sales presentation ready to roll at all times
87. Change your window displays on a regular basis
88. Offer free delivery
89. Start your own club
90. Organise a business breakfast or a networking lunch
91. Create a system to capture regular sales leads
92. Follow up on sales-leads
93. Mine your database of current and former clients
94. Specialise
95. Jack up your image
96. Nudge procrastinating customers
97. Get yourself a website that sells
98. Invest in pay-per-click advertising
99. Get up-to-date with social media
100. Are you blogging or twittering yet?
101. Inform and educate your staff

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