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ZA Tips!  
ZA Tips! on marketing, advertising, sales, design, tools & technology, opportunities, change, social consciousness … and life.

6 August 2009  |  Vol 2  |  No 3
 
Public Relations Secrets: Find the Right Media Outlet for Your Business and Generate Free Publicity
Part of the process of generating media coverage for your business, is making sure you target the right outlets with the right angle. It's pointless sending a media release to a hit music radio station that … 		  Top Tips For Writing A Press Release
Many SME´s simply cannot afford Public Relations as they are starting out, but still understand the benefits of a well distributed and well-written Press Release. In this article, we are going to be passing on some of our most top-secret tips for writing a press release … Top Tips For Writing A Press Release		   Seeing is believing or believing is seeing
It´s not easy being an optimist in these challenging times. The forces of sadness and negativity are finding more and more evidence to justify their unhappy existence. The psychic vampires are conspiring to drain my positive energy.
Also, I am beginning to think we … Seeing is believing or believing is seeing
 
 
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FREE E-BOOK
 
Acres of Diamonds
by Russell Conwell is an abbreviated lecture originally delivered nearly a century ago.
It contains many truths that can
be used by business-people anywhere in the world and, particularly, by South Africans.
Click on image to download.
  
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NOTEWORTHY EVENTS
 
ZA Business Breakfast with Google S.A.’s Stephen Newton.
Find out how to get the most (money and traffic) out of the internet for your business — and get R1 395 worth of marketing essentials FREE.
  • 4 September 2009: Moyo, Zoo Lake, Johannesburg
How to create advertising GUARANTEED to generate business for your business
A highly-interactive one day workshop packed with expert marketing tools
and tips.
  • 13 August 2009: Johannesburg
Face the Media: Foundation & Advanced Workshops.
Senior executives and spokespeople: learn how to ensure
that you get the most out of any media exposure opportunity.
  • 20 August 2009: Craighall Park
 
 
FOOD FOR THOUGHT
  "Some are born great, some achieve greatness, and some hire public relations officers."
— Daniel J. Boorstin
"People don’t really care about how much you know until they know how much you care."
— Mike McNight

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Strategic Marketing & Communications for Change