Having problems viewing this email? Click here

ZA Tips! on marketing, advertising, sales, design, tools & technology, opportunities, change, social consciousness … and life.
	16 September 2009 \| Vol 2 \| No 5 \| Subscribe »

Four Critical Web Design Rules
Content is King! If you want a website to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, they are looking for sites with quality content. By building site content for people, not only are you …

Maintaining Your Company´s Website
Irrespective of the objectives of a website, it has to be maintained in order to project a vibrant, professional image and up-to-date information to the world. Site maintenance has also become imperative in order to deal with cyber crimes like phishing, spamming, viruses and information theft. Following are …

If it can be branded or needs to be communicated …

we can plan, write and design it … for print, radio, television, the web, outdoor and more.

We offer all the services traditionally associated with the marketing and advertising industry, including strategic marketing planning and consultation.

Let us know how we can help you,
by clicking on "Request a Quotation"
on any portfolio page.

Want to see more examples of our work?

Enter portfolio »

Quality Information = More Website Traffic
As the internet continues to evolve and become more competitive, the quality of the information you provide via your website becomes more critical to market niches.

Leveraging unique or proprietary information is one of the fundamental strategies used to increase unique visitor traffic to websites. It is important to understand seven fundamental information properties you can use to give your web-based business the edge it needs to effectively compete in the marketplace

As information processors we rarely consciously think about how …

SPECIAL OFFER

Learn how to easily
turn Outlook Express
into a spam filter and
virtually eliminate those
hated spam emails

This ebook will show you,
with lots of helpful screenshots, how to make a few simple adjustments to the configuration
of Outlook Express to turn it
into an automated spam filter!

Only R38.00 incl. VAT

(You will be redirected to Setcom)

This e-book will be delivered to
your email as a digital PDF file, readable in Adobe Acrobat Reader.

FOOD FOR THOUGHT

"Five years ago, we thought of the Web as a new medium,
not a new economy."

— Clement Mok

"Almost overnight, the Internet´s gone from a technical wonder
to a business must."

— Bill Schrader

Get a free "Thought for the day" delivered to your inbox.
Click here »

NOTEWORTHY EVENTS

How to create advertising GUARANTEED to generate business for your business. A highly-interactive one day workshop packed with expert marketing tools and 17 September & 15 October 2009: Johannesburg.
Read more »
Meetings Africa. A tremendous marketing platform for Africa´s business tourism Industry. The only exhibition on the continent that offers marketing solutions for the entire industry — with new ideas and support services and products. 24 – 26 February 2010: Sandton Convention Centre, Johannesburg.
Read more »

That’s according to user statistics gathered by Google Analytics that tracked 35 813 visitors on a site selling software programmes. The most shocking fact of all is that more than 75% of all visitors spent less than 10 seconds on the site — even after clicking on something. According to Google, this site performs better than most.

Driving traffic to your site is clearly only part of the story. We have a powerful solution: a strategy that engages visitors and has them buy from you — not once, but repeatedly.

We’ll show you how to do it, in our online workshop: How to harness the TRUE POTENTIAL of the web to increase demand for your products and services …

(See special offer below)

You don't have to know anything about html to understand what this is all about … and you can move through the information and do the necessary work at your own pace — online.

Here´s what others have said about this workshop:

"Mind boggling, the opportunities that come to mind … a must for anyone even remotely interested in business."

— Neil Wayland, Owner,
Fort Richmond Safaris

"This workshop is phenomenal …
I now clearly see what needs to be done … Fabulous for Marketing Managers taking ownership of
their websites!"

— Tilani Edwards, Sales & Marketing Manager, Avianto

"I simply can't wait to change my website … A real eye-opener to
e-business"

— Martin Hayward, Director,
Ikonic Real Estate (Pty) Ltd

"No nonsense educational information. Great value … way above other workshops about the web."

— Chris Kotze, Web Developer,
MV Communications

"WOW! Didn’t think I would learn so much. I now know what should be expected and demanded from those developing our website.
I also now know … how the site should be designed and managed to drive traffic to it and what strategies should be implemented to ensure that we get to do business with as many of the visitors as possible."

— Grant Brazer, Publisher,
Sight Lifestyle Magazine

Want to know more about us? Take a look here: http://zagroup.co.za/profile/
Pitch your articles to:zatipsarticles@zagroup.co.za or leave your comments here.

Phone 0860 92 0000 | International calls +27 11 706 1635 | info@zagroup.co.za
Postnet Suite 84, Private Bag X75, Bryanston 2021, South Africa

Strategic Marketing & Communications for Change