22 Immutable Laws to Creating a Winning Marketing Strategy
Are your marketing campaigns missing the mark? It could be that you are unwittingly operating outside of the fundamental principles of marketing. In 1904 the automobile industry in America was booming. Over the next decade a total of 531 car-manufacturing companies were formed. Yet today this number has shrunk to the extent that just two players dominate the industry: Ford and General Motors. According to Al Ries and Jack Trout, authors of The 22 Immutable Laws of Marketing, this result … Read more »

Getting your money´s worth out of Yellow Pages advertising. Customers are the lifeblood of your business. You have to keep bringing new ones through the door if you want your business to be successful. One of the most cost effective ways to do this is by placing an advert in a local directory — printed or online. And why is an advert in a local directory more effective than one placed, for example, in a magazine? Because people who are paging or clicking through the pages of a local directory are already looking for a specific product or service. They are not just wasting time or at leisure … they are on a mission to find something they need — and they are willing to pay for it! In marketing-speak these potential customers are "qualified sales prospects" — and you want to make sure that your message is in front of them, at the moment when they are … Read more »

7 Sizzling Secrets of Self-Made Millionaires They sure have it made,
don´t they? Those rich and happy people with the great lifestyles … But, have you ever wondered what their secrets are for getting that amazing lifestyle you´ve always dreamed of? My business partner interviewed some of the richest, most successful, and happiest millionaires alive. Because of this, I was lucky enough to discover the 7 biggest secrets behind how they all do it. In this article you are going to learn these 7 secrets for yourself and how you can take advantage of them for your own benefit … Read more »

The greatest good you can do
for another is not just share
your riches, but reveal
to them their own."

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  "Well structured and very informative. Instead of sitting back and listening to a lecturer, one get´s challenged to write and create one´s own material. Hands-on, practical, no-nonsense approach to advertising." — Wanda Henning, Marketing Communications, ERWAT. "Very, very informative. Very practical. Produces the results of the lesson right in front of your eyes … this is knowledge one can actually use." — Reggie Moiloa, Graphic Designer. "Great information and techniques. An essential tool for all business owners, their sales staff and all staff dealing directly or indirectly with the advancement of the company." — Piero le Roux, Managing Member, Mediapack Africa. 3 December 2009, Sandton, Johannesburg. Read more »