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Are You in a Marketing Rut?
By Jody Gabourie
Do you feel like your marketing isn´t doing what it should? Do you feel uncreative or unexcited about your future marketing? Do you feel like you're stuck doing the same thing over and over?
If you answered yes to any of these questions, you might need to take a look at your marketing — because if you're feeling like this you can bet your prospects and customers are feeling the same way!
Below you´ll find some questions that will help you to evaluate what you´re currently doing and give you some ideas about ways to start feeling excited about your marketing again.
Have you done any media promotion or been actively seeking out opportunities for media exposure? Have you been advertising in the same publications for the last couple of years? Have you met anyone new and interesting business associates in the last few months? Can you name 3 things that are unique about you and your business? Are you communicating the benefits of your service or product in all of your marketing materials and communications? Have you learned a new marketing tactic in the past 9 months? Have you ever carried out a direct mail campaign and tested its results? Are you in regular communication with your customers and prospective clients? Have you collected any new testimonials lately and updated your website with them? Have you referred someone lately or been referred lately? Do you provide something valuable to people who stop by your website — to entice them to leave their name and email address? Do you know how to write an "attention-grabbing" press release? Have you sent out any lately? Are you letting your personality show in all your communications and marketing efforts? Do you take fantastic care of your current clients and customers? Have you explored at least one new way of reaching prospects and leads, in the past 6 months? Do you regularly schedule phone calls to your customers to find out how things are going for them? Do you have a marketing/business mastermind group or an accountability partner? Have you changed your free giveaway in the past few years? Have you added audio or video to some of your marketing tactics? When was the last time you read some educational material about marketing, sales and business? Do you reward people for staying on your list? Are you clear about how exactly you can help people with your business, products and services? When was the last time you attended a workshop or seminar for YOUR benefit? Do you have at least 3 different marketing tactics that you apply consistently? (6 to 8 is an ideal number)
When you´re feeling out-of-sorts with your marketing, grab this list and pick out 3 things that you can take some action on immediately. Then make a note to take a look at the list periodically throughout the year. Shaking up your marketing from time-to-time will not only keep your prospects and clients interested and coming back for more — but will do the same for you as well!
About the author:
Jody Gabourie, Marketing Plan Queen, helps entrepreneurs and small business owners get unstuck and into marketing action fast with done-for-you products and services such as her Ready Made Marketing Plan™ ebooks.
Website: http://www.marketingplanqueen.com
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