A logo is a symbol for everything that people come to associate with a particular business. Though the logo is only one of the elements of a brand, it is the linchpin that holds together all the elements of that brand. It is the thing that triggers all the other complex associations, memories, experiences and knowledge of a business. Hence, when we see a “swish” we probably think of Nike. (more…)
He possessed a five-day supply of food, a Bible and Pilgrim’s Progress (his two treasures), a small axe for protection, and a blanket. With these, Legson Kayira eagerly set out on the journey of his life. He was going to walk from his tribal village in Nyasaland, north across the wilderness of East Africa to Cairo, where he would board a ship to America to get a college education. It was October 1958. Legson was sixteen or seventeen - his mother wasn’t sure. His parents were illiterate and didn’t know exactly where America was or how far. But they reluctantly gave their blessing to his journey. (more…)
If someone needs a local product or service, where are they most likely to look for it? Most people will look in the Yellow Pages or in an industry directory. People who are looking for information are qualified sales prospects … looking to buy.
ZA Group has a number of ads in the Johannesburg Yellow Pages. The ads are not very big - only 49 x 56 mm - but they generate a great deal of interest and enquiries. Here’s what three of our ads look like: (more…)