Marketing encompasses many things. Essentially, though, it has to do with two things:
• The formulation of a message.
It goes without saying that the message must be delivered in the most attention-grabbing manner possible. But where should you advertise to deliver your message to the widest possible audience? Here are some questions to consider, that could help you make an informed decision:
Read more about media planning here.
Tags: Advertising, Audience, budget, direct mail campaign, Google, magazine, marketing strategies, marketing tips, Media Planning, Message, results, Yellow Pages
Author: Therésa Müller
About the author:
Therésa Müller is the CEO of ZA Group pty ltd — her third business in a marketing career spanning two continents, three countries and twenty-odd years as a marketing professional. She is a prolific writer and sought-after speaker on marketing, advertising, mass communication and corporate social responsibility as it relates to marketing. She is the author of two workshops:
• How to create advertising GUARANTEED to generate business for your business ...
no matter what line of business you're in. More …
• How to harness the true potential of the web to increase demand for your
products and services. More ...
No Comments Post a comment
No comments yet.